Rathna's Kitchen

Overview

Rathna's Kitchen (@UC2mSE3RKsA7tbWeRrL2OmCA) is a verified YouTube channel specializing in How-To, DIY & Tutorials. With a growing community of 288,000 subscribers and more than 28,281,117 lifetime video views across 545 uploaded videos, the channel has established strong authority and organic search visibility for audiences in IN and global diaspora markets.

Content Focus & Audience Engagement

Operating within the competitive How-To, DIY & Tutorials vertical, Rathna's Kitchen maintains an impressive lifetime view-to-subscriber ratio of 98.2x, averaging 51,892 views per upload. This consistent engagement velocity reflects strong viewer retention, repeat watch sessions, and algorithmic discovery across YouTube Homepage recommendations, Suggested Videos, and YouTube Shorts feeds.

Why Brands & Media Buyers Partner with Rathna's Kitchen

• Verified Niche Authority: Dedicated audience focused on How-To, DIY & Tutorials with high organic engagement.
• Proven Reach & Catalog Depth: 28,281,117 cumulative views across 545 published videos, providing durable evergreen discovery.
• Brand-Safe Sponsorship & Rights Infrastructure: Cataloged in the Choice Network Global Creator Directory with support for BrandConnect sponsorships and Content ID digital rights protection (80/20 creator-first revenue share model, subject to channel condition).